Google Adwords to Drive Traffic to Our Website

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. We may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if we do not use the right strategies to advertise, our site would not attract the high traffic we need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.

How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do we use Google Adwords? First, we have to open an account with the Google Adwords Service. Then, we should indicate our target language and country. This is important because we would not want our products advertised in countries where our product or service cannot be sold. Afterwards, we should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that we are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of our target audience. The title tag, generally a short phrase, is the most important part of our Adwords campaign so make sure that it is attractive and catchy. We should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, we will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations we can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of our ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After we have decided on what title tag to use in our ad, we must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, we should determine a budget that is suitable and affordable. We should also determine the maximum cost per click. Google will offer a recommended cost per click, but we do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving our site maximum exposure. Nevertheless, Google Adwords should not be our sole advertising campaign. It will definitely help we find the all-important, highly targeted traffic we need.