Tuesday, November 11, 2008

Step 06 - Add Affiliate Links

As we write the articles for our site, weave affiliate links into them. Always have a typical visitor in mind as we write the articles. Speak to that visitor.

Our task as an affiliate is to help our visitor decide what to buy.

One successful technique is to gradually lead our visitor towards a purchase. Start by outlining a problem, discuss a good solution that has worked for us, and end the article with a link that is a call to action, such as a hyperlink that says, "Find out more here."

Our task as an affiliate is NOT to sell (that's the merchant's job) but to presell, to warm up our visitors. We want our visitors in a ready-to-buy frame of mind when they arrive at the merchant's site.

For superb advice on preselling, I strongly recommend we join Ken Evoy's 5 Pillar Affiliate Program. It's free to join.

Ken is an absolute whiz at preselling and he's renowned for working extremely hard to help his affiliates succeed. He has a superb program. It's been No.1 in my Top 10 for several years.

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